Welcome to the 2016 MLA Annual Conference! MLA looks forward to celebrating its 125th Anniversary with you.
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Thursday, September 29 • 8:50am - 9:50am
Sustainable Social Media for Libraries

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From MySpace to Facebook, from Flickr to Instagram, social media has become a vital way for libraries to share their story and interact with the diverse communities they serve. In this session learn how Hennepin County Library uses a team approach for providing a sustainable social media presence on Twitter, Facebook and Instagram. As the cultural landscape changes, it is critical for libraries to be seen as online communities as well as physical ones. A sustainable social media model is open to exploration and is flexible to accommodate new tools, new trends, and new people. This session is intended for libraries of all sizes who are developing or are interested in improving their social media presence.


Ben Brown, IT Specialist, Hennepin County Library

Ben Brown is an IT Specialist at Hennepin County Libraries supporting all 41 libraries and staff. Previously he has worked as a Library Technical Assistant at the Ridgedale Library in Minnetonka, MN, and started with the library working in the mail room (no kidding) after wandering... Read More →

Becky Rech, Librarian, Hennepin County Library

Becky Rech is the Adult Services Librarian at Hennepin County Library’s Golden Valley Library.  With a passion for photography, Becky was an earlier digital camera adopter and has been sharing images and stories online for more than ten years on Flickr.   As an online graduate... Read More →

Ian Stade, Senior Librarian, Hennepin County Library

Ian Stade was hired as the Online Communication Senior Librarian at Hennepin County Library in 2013.  He oversees home page news communication, is a Sharepoint site owner and manages social media for the library. His first foray into library social media was creating a Tumblr for... Read More →

Heather Wambach, Patron Experience Supervisor, Hennepin County Library

Heather Wambach is the Patron Experience Supervisor at Hennepin County Library’s Nokomis and Roosevelt Libraries in Minneapolis. She loves memory keeping and using social media to tell stories and has been a passionate user of Instagram since 2010. Some of her favorite Instagrammers... Read More →

Thursday September 29, 2016 8:50am - 9:50am CDT
Lake Superior Ballroom MN