Welcome to the 2016 MLA Annual Conference! MLA looks forward to celebrating its 125th Anniversary with you.
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Friday, September 30 • 8:50am - 9:50am
Beyond the Reading Room: Engaging Archives Users through Social Media

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Special collections in archives and libraries can often seem hidden and mysterious. Using social media to reach current and potential archives users can be a powerful opportunity for conversation and education. This session will offer a comparison and contrast of the social media strategies employed by two special libraries/archives, both of which are smaller units within larger institutions. We will share examples of successes, failures, and potential explanations for results as we present our different approaches to social media. Specific topics include how to launch team-based vs individual management approaches, finding your voice, understanding audience, and using metrics. In addition to sharing concrete examples from our own experiences, we will incorporate broader scholarly literature and recommended best practices. Finally, we plan to emphasize why maintaining a social media presence is an important component of a well-rounded outreach and communications strategy.


Jamie Hoehn, Assistant Archivist, Migration and Social Services Collections, University of Minnesota

Jamie L. Hoehn began working in an archives as an undergraduate. Like many student workers, she got covered in dust and red rot, but more importantly, she got bitten by the “archives bug.” Concurrent with earning her MLIS at St. Catherine University, Hoehn worked for a number... Read More →

Jennifer Rian, Reference Librarian, Gale Family Library, Minnesota Historical Society

Jennifer Rian has an affinity for working with special collections and libraries tracing back to her work as a graduate assistant at the small, but mighty Goldstein Library (Tallahassee, FL) and including a position as an educator at the Iron Range Research Center (Chisholm, MN... Read More →

Friday September 30, 2016 8:50am - 9:50am CDT
Gooseberry Falls Room 2